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SHELTON, Conn. — Schick has introduced the Xtreme3 Eco, which it said is the first disposable razor to use 100% recycled plastic in the production of its handle and 100% post-consumer paper in its packaging.
The Energizer Holdings Inc. shaving brand said Wednesday that the Schick Xtreme3 Eco is made and shipped out of the company’s 99.9% landfill-free facility in Milford, Conn., and it’s estimated that the product will save more than 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year.
The Xtreme3 Eco razor is available now for men and women at Wal-Mart, and wider national distribution is planned for April, according to the company.
Also, to coincide with Earth month, Schick Xtreme3 is teaming up with eco-conscious celebrity couple actress Amy Smart and HGTV’s Carter Oosterhouse to launch a contest that challenges consumers to reuse common disposable items and reduce waste by creating a functional item out of recycled materials.
"We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave," stated Suma Nagaraj, brand manager for Schick Xtreme3. "At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment, and we’re continually looking for ways to improve. Creating this product was the next step in our journey."
Schick noted that to have a more immediate impact on the environment, the company chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials. Among the items retrieved and recreated in the Eco razor handle are common household items like hangers, buckets and pails. Overall, the recycling effort will save enough plastic each year to go up and down the Washington Monument more than 2,330 times.
"For many years we wanted to launch a more sustainable razor," commented Mike O’Malley, director of program management and sustainability for Schick. "We overcame many challenges along the way, like making sure the packaging gave us the quality look, perforation resistance and sealing capacity to hold up to the rigors of shipping. The result was the same exceptional quality and exceptional value razor that our customers know and love, now better for the environment."
