ATLANTA — Mr. Pibb is partnering with Basketball Hall of Famer Scottie Pippen on a new marketing campaign celebrating underestimated fan favorites. The campaign positions Mr. Pibb’s bold, sweet-yet-spicy cherry flavor as an iconic choice that has long flown under the radar.
“Mr. Pibb has always been underestimated, and that is exactly what makes this brand so exciting. As a true challenger, we are here to take on outdated perceptions and show up with bold confidence,” said A.P. Chaney, Head of Creative for Sparkling Flavors at The Coca-Cola Company. “Partnering with Scottie Pippen, now Mr. Pipp, brings that spirit to life as we set the record straight and celebrate what it really means to be a GOAT.”
Leveraging Pippen’s enduring cultural influence across generations of basketball fans, the campaign underscores a shared message: some of the most memorable favorites are the ones people tend to overlook.
CDR
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