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TORONTO — Shoppers Drug Mart has gone live with an e-commerce website for beautyBOUTIQUE, its store-within-a-store concept for prestige beauty care.
Canada’s largest drug chain said Thursday that the beautyBOUTIQUE.ca site enables customers to view thousands of prestige beauty products to buy online, as well as to collect Shoppers Optimum reward points with each purchase.
Shoppers Drug Mart noted that visitors to beautyBOUTIQUE.ca can shop for fragrance favorites and essential beauty items plus browse for new brands and innovative products. Brands offered via the online store include Benefit, Clarins, Estée Lauder, Lancôme, Prada, Shiseido, stila and YSL. Shipping is free for purchases over $75, and customers can expect shipping times of two to six days, on average, the retailer said.
“We are excited to offer Canadians 24/7 access to their favourite beautyBOUTIQUE brands, catering to customers who want an enhanced and convenient shopping experience,” Shoppers Drug Mart president Mike Motz said in a state. “In addition to having access to a large assortment of beauty products online, customers can earn Optimum points with every purchase. We know Canadians love their Optimum points, so keeping this consistent with the in-store experience was very important to us. “
Providing a content-rich online shopping experience, beautyBOUTIQUE.ca highlights brands in a powerful, educational and visual way, according to Shoppers Drug Mart. The site’s design also incorporates the retailer’s iconic blue in an easy-to-navigate layout and reflects the high-end feel of beautyBOUTIQUE stores.
In addition, beautyBOUTIQUE.ca offers a seamless digital experience, as the site adjusts to users’ screens whether they’re on a smartphone, tablet or desktop computer — to provide the best experience. Customers can also quickly find the site using the hashtag #BRINGBEAUTYHOME.
“The vision of beautyBOUTIQUE.ca was to create a unique online retail experience, all while keeping three things in mind: accessibility and reach, convenience through digital, and brand assortment,” stated Cathy Masson, vice president of category management at Shoppers Drug Mart. “We wanted to ensure that our customer would get the same great experience in-store and online — anytime, anywhere, through any channel.”
Shoppers Drug Mart launched the first beautyBOUTIQUE in 2003, and the retailer now has 267 beautyBOUTIQUE outlets across Canada, five of which are enhanced beautyBOUTIQUEs. Overall, the chain has 1,250 Shoppers Drug Mart and Pharmaprix drug stores across Canada, along with six Murale luxury beauty stores.
