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CINCINNATI – Secret Deodorant, a leader in body odor protection, is partnering with Warner Bros. Pictures’ Beetlejuice Beetlejuice for a journey into the Afterlife. In the latest supernatural spot, Secret refreshes visitors of the iconic Afterlife Waiting Room with Secret Whole Body Deodorant, which provides superior odor protection from smells, everywhere.
Taking viewers to the strange and unusual world of the Recently Deceased, the ad showcases a magician's assistant and an unfortunate hiker as they await their future in the Afterlife. While waiting for her final destination, the magician's assistant shares her secret to eliminating odors from “your pits to your bits” without leaving residue or white marks behind.
“The Waiting Room is an iconic place where a mixture of quirky characters come to grips with their unexpected journey into the Afterlife, and all that comes with it, including smells. We developed the Secret Whole Body Deodorant collection to provide long-lasting odor protection for women no matter what life - or the Afterlife in this case - throws their way,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble.
“We are thrilled to ‘bits’ to partner with Secret Whole Body Deodorant and bring them into the world of Beetlejuice Beetlejuice in a way that is unique and surprisingly refreshing – much like the product itself,” said Dana Nussbaum, EVP of Worldwide Marketing for Warner Bros. Pictures. “From the authentic, playful tone of the creative to the incredibly immersive Afterlife Waiting Room set, this campaign has perfectly captured the wildly imaginative and unabashedly original tone of our film in a way that is truly delightful.”
Fans of the iconic ghost with the most can venture beyond the screen and step into the world of the recently deceased at the Beetlejuice Beetlejuice: The Afterlife Experience in Los Angeles. The immersive experience features recreated sets, live entertainment and a special Secret brand integration featuring the Whole Body Deodorant Collection. The experience is open now through October. For more information or to purchase tickets, visit www.BeetlejuiceExperience.com .
Don’t let body odor scare you easily! Secret Whole Body Deodorant is dermatologically tested to be gentle on the skin. It is aluminum-free and was designed specifically for external use beyond the underarms. The full collection comes in three forms:
- Aluminum Free Whole Body Deodorant Stick: made with shea butter and coconut oil, the stick can be used under the breasts or where thighs rub together
- Aluminum Free Whole Body Deodorant Invisible Cream : the fast-absorbing, water-based cream is made with skincare ingredients and can be applied to intimate areas (for external use only)
- Aluminum Free Whole Body Deodorant Spray : spray the light, fresh fragrance across the body and leave an invisible layer of protection
Scents include peach & vanilla blossom, lilac & waterlily and unscented, and may vary by form. The collection is available at major retailers nationwide, for the suggested retail price of $12.99 (pricing at the sole discretion of retailers).
