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Sensodyne rolls out Clinical White toothpaste

New Sensodyne Clinical White toothpaste from Haleon offers clinically proven whitening and also provide 24/7 sensitivity protection (with 2x daily brushing) in an enamel safe formula. This triple-action formula whitens, polishes, and protects against future stains, all while being gentle on teeth.

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WARREN, N.J. — New Sensodyne Clinical White toothpaste from Haleon offers clinically proven whitening and also provide 24/7 sensitivity protection (with 2x daily brushing)

in an enamel safe formula. This triple-action formula whitens, polishes, and protects against future stains, all while being gentle on teeth. Clinical White doesn’t contain hydrogen peroxide, which may trigger sensitivity. It’s whitening without the wince. Packaged in fully recyclable materials, it ensures not just a radiant smile but also aligns with sustainability values.

Clinical White is available in 2 flavors, Stain Protector (Mint) and Enamel Strengthening (Extra Fresh).

“Sensodyne’s mission is to provide consumers with a science-led, dentist-recommended toothpaste that not only relieves sensitivity but provides superior oral health benefits as well,” said Sue Vlcko, vice president of oral health marketing at Haleon. “Sensodyne Clinical White provides consumers with clinically proven whitening and sensitivity protection in an enamel-safe formula. Get two shades whiter teeth, as seen in an eight-week clinical study, and long-lasting sensitivity protection, with twice daily brushing. Five clinical studies prove the Sensodyne Clinical White whitening system’s effectiveness — from the No.1 dentist-recommended brand for sensitive teeth.”

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