HERSHEY, Pa. – March Madness just got sweeter as Shaquille O'Neal throws down his new hoops‑inspired candy, Shaq‑A‑Licious SLAMS, into the tournament spotlight for the first time. As the official gummy partner of the NCAA, Shaq-A-Licious will be part of the action throughout Final Four Weekend during fan activities and Shaquille's Big Pod podcast.
Created in collaboration with The Hershey Company, Shaq-A-Licious SLAMS delivers a one-of-a-kind gummy experience that's inspired by Shaquille's love of basketball and big-kid energy. Each bag features multi-textural crunchy-coated gummy balls in watermelon, strawberry and orange flavors paired with a chewy sour mango hoop, designed to mimic the action of basketball, encouraging consumers to dunk the crunchy gummy balls into the sour mango hoop for their own sweet victory.
"I am thrilled to bring Big Pod and my Shaq-A-Licious gummies to Final Four weekend. It's a perfect combination of all the things I love, basketball, sweets and bringing people together," said Shaquille O'Neal. "SLAMS is about having fun. I want fans to stack it, slam it and snack it with me while we watch the future of basketball battle it out on the court."
A Slam-Dunk Weekend of Fan Experiences
To celebrate the partnership, Shaq-A-Licious SLAMS will host a series of activations during Final Four weekend:
- Operation Homefront Partnership with Walmart (April 2): Shaq-A-Licious SLAMS and Reese's are teaming up with the national nonprofit Operation Homefront to give back to military families. The Shaq-A-Licious truck will visit the Walmart Supercenter in Greenwood, Ind. and provide candy and fun as Reese's NABC College All Star athletes shop alongside pre-selected military families with a $500 shopping spree provided by The Hershey Company.
- Shaq-A-Licious SLAMS Truck at the NCAA Tip-Off Tailgate (April 3-6): Taking place on Georgia Street, this free, public event lets fans roll up to the Shaq‑A‑Licious truck for gummy samples, giveaways, and an interactive, candy‑inspired activation designed to capture the thrill of a slam dunk moment.
- Big Pod with Shaq Live Taping (April 6): Shaquille O'Neal will record a special live episode of his top-rated podcast Big Pod, celebrating the Final Four atmosphere and connecting with fans at the heart of college basketball's biggest stage.
You can find Shaq-A-Licious SLAMS at retailers nationwide and online, including Shaqalicious.com. They're perfect for game-day watch parties, tailgates and tournament celebrations. Also available: Shaq-A-Licious XL Gummies in Original, Sour and Sneaker Shapes.
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