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ATLANTA – Sharpie, part of the Newell Brands global portfolio, is celebrating its new Earth Tones Creative Markers by collaborating with Disney for the release of Disney's Mufasa: The Lion King. Now playing in theaters, the prequel to The Lion King explores the unlikely rise of the beloved king of the Pride Lands. The collaboration introduces Sharpie Creative Markers in a new Earth Tones collection, inspired by the rich, vibrant hues of the African savanna and the timeless story of courage, legacy, and leadership in the film.
In celebration of the new film and Earth Tones Creative markers, Sharpie is launching a global campaign with a TV spot that showcases how the new colors beautifully portray the landscapes of the movie. The collaboration came to life through an activation on the red carpet at the film's premiere. Equipped with the new Earth Tones Creative Markers, moviegoers helped create a mural inspired by an original sketch from the film.
"New Earth Tones Sharpie Creative Markers allow you to bring the inspiring creativity and beauty of Mufasa: The Lion King from your mind onto nearly any surface," Gina Lázaro, Vice President, Brand Management, Writing at Newell Brands. "This collaboration honors the spirit of the film and Sharpie's mission to celebrate and encourage creativity. Through the new Earth Tones colorway, fans can connect in a new way with the powerful themes of the film in their own unique way."
The vibrant markers pop on light and dark surfaces including paper, metal, wood, ceramic, glass, rock, canvas, and more! Turn almost any surface into your own canvas with Sharpie Creative Markers in vivid Earth Tones that feature paint-like ink that won't bleed through the page. The new Earth Tones are available for purchase on Amazon now and at Target, Walmart and other retailers in January starting at $9.99.
