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AMITYVILLE, N.Y. — Redness is a top skin concern for many young adults. Irritation and sensitivity can be caused by external factors, such as pollution and reactions to skincare products, as well as internal triggers, including stress, rosacea and acne. SheaMoisture has introduced a new clean skincare collection, Matcha Green Tea & Probiotics, to stop redness at the source and soothe it when present.
The collection combines two potent ingredients, Matcha Green Tea and Probiotics, to balance and protect skin, and improve the appearance of uneven texture. It defends against the causes of inflammation and irritation, while providing relief and reducing redness and blotchiness, leaving skin soothed, soft and moisturized.
Matcha Green Tea possesses antioxidant and anti-inflammatory properties. In fact, it has 20 times the amount of antioxidants found in blueberries to protect against free radical damage caused by pollution and UV rays, among other sources. Matcha Green Tea helps prevent inflammation and irritation that leads to redness, and calms it to minimize its appearance. In addition, it brightens and energizes, awakening dull and tired skin.
Probiotics, revered for promoting digestive health, are also powerful when applied to skin, which contains bacterial cells that can be positively affected by the ingredient, often referred to as “good” bacteria. Probiotics help to visibly improve skin’s natural balance, leaving it more hydrated and radiant.
“According to a 2018 survey, commissioned by Sundial, of 120 women ages 18 to 34, 44% listed redness as one of their top three skincare concerns,” said Christine Keihm, senior vice president of marketing, Sundial Brands, manufacturer of SheaMoisture. “SheaMoisture is addressing an unmet consumer need for clean skincare products that combat irritation, redness and blotchiness with the launch of the Matcha Green Tea & Probiotics collection.”
The collection consists of the following products:
- Transforming Clay-to-Cream Cleanser ($10.99): This rich, comforting cleanser is applied to dryskin, converting to a cream when water is added, leaving skin balanced, soft and supple.
- Soothing Toner & Hydrating Mist ($10.99): This 2-in1 facial toner and hydrating mist purifies,smooths and hydrates skin, without striping it of natural oils.
- Soothing Eye Cream ($11.99): This lightweight, color-correcting eye cream with a refreshingmetal-tip applicator instantly cools, depuffs and brightens the under eye area.
