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TORONTO — Shoppers Drug Mart is progressing on its commitment to fight climate change with Quo Beauty products, developed to reduce the amount of plastic packaging going to landfills.
This month the brand is introducing over 40 products and celebrating current favorites with more sustainable packaging. From lipsticks to cosmetic accessories, the new products use recycled plastics, more mono-materials, and reduced plastic packaging. In addition, the entire Quo assortment is vegan, cruelty-free and PETA-certified.
“We know the beauty industry contributes to the plastics problem in Canada and we’re leading the way with implementing solutions.” says Shoppers senior vice president of merchandising Kelly Jessop. “It’s not always easy to address some of the challenges the industry faces, but our team is committed. It’s important to the planet, our customers and our company.”
Quo is working to meet the Golden Design Rules with its packaging, and is well on its way to having all plastic packaging recyclable or reusable by 2025. Introducing mono-material in lipstick tubes is one example of this progress, making the packaging more recyclable in more jurisdictions..
Reducing plastic waste through initiatives like this is one of the many ways Shoppers Drug Mart is delivering on its purpose and helping Canadians live life well. For more information, visit https://www.loblaw.ca/en/responsibility.
The Quo line is available in stores and online.
