CHICAGO – From endless hot takes to over-the-top reactions and online drama, today's digital landscape is often anything but chill. SNICKERS Ice Cream is proving the best way to chill is with SNICKERS Ice Cream Minis and is launching a nationwide search1 for its first-ever "Chief Online Chill Officer" — a paid, two-week mini-gig where one fan will earn an unofficial C-sweet title to help bring more chill, fun and a little deliciousness to people's feeds.
As a brand built around helping people reset back to normal when they are out of sorts, SNICKERS Ice Cream is putting one lucky fan in charge of spotting the internet's least chill moments to bring to life the brand's humor and product truths.
The "Chief Online Chill Officer" is the internet's newest voice of reason on behalf of SNICKERS Ice Cream — someone with sharp social instincts, a knack for keeping their cool, confidence in front of the camera, and of course, a deep love for SNICKERS Ice Cream. They will spot the internet's most heated moments—from sports debates to dramatic story-time rants—and help chill down the drama by surprising fans with humorously witty responses and free SNICKERS Ice Cream coupons.
Designed for the ultimate SNICKERS Ice Cream fan, the "Chief Online Chill Officer" title comes with plenty of opportunities to sample the brand's five Minis flavors, which debuted earlier this year. Throughout their experience, the "Chief Online Chill Officer" will create social content and vlogs, capture behind-the-scenes moments, and give followers an inside look at the chillest experience of the summer—all while enjoying one of the sweetest perks of the gig: eating SNICKERS Ice Cream Minis.
"If you've spent more than five minutes on social media lately, you've probably realized the internet has absolutely no chill," said Chanel Gant, Mars Ice Cream Senior Marketing Director. "SNICKERS Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites, so we wanted to extend that same spirit online. We're looking for someone that is quick with a comeback, comfortable on camera and ready to show that they have what it takes to help people chill this summer with SNICKERS Ice Cream Minis to bring fun to any situation."
True to the spirit of SNICKERS Ice Cream Minis, this experience is perfectly snackable. The hybrid gig, based in the Chicago area, runs for just 9 business days—from August 24 through September 3. The selected "Chief Online Chill Officer" will be compensated, earn an unofficial C-sweet-level title and the ultimate bragging rights for landing the chillest gig of the summer from SNICKERS Ice Cream.
Beginning July 29, aspiring Chill Officers can apply by submitting an application and short video explaining why they're the perfect person to bring more chill to the internet. Applications close August 4 at 11:59 p.m. ET and only one person will become the first-ever "Chief Online Chill Officer." All applicants will also receive a digital coupon to try the new SNICKERS Ice Cream Minis. Complete application details, eligibility requirements and official rules are available at SNICKERS.com/ChiefOnlineChillOfficer.
Mini treats are having a major moment, and SNICKERS Ice Cream Minis deliver big flavor in a perfectly snackable format. Made with 100% real ice cream, SNICKERS Ice Cream Minis pack all the signature flavors and textures fans love—creamy ice cream, smooth caramel, crunchy peanuts and a chocolatey shell—into perfectly snackable bites. Available in five varieties—Original, Crunchy Peanut Butter, Almond, Salted Caramel and the first-ever SNICKERS x M&M'S® Minis flavor, available exclusively at Walmart—the lineup offers a flavor for every type of chill, whether it's a quick afternoon treat, a shareable dessert or a sweet bite on the go.
For more information and to keep up with the latest SNICKERS Ice Cream news, follow along via SNICKERS social platforms on Facebook, X, TikTok and Instagram.
