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CHARLOTTE, N.C. — Snack maker Snyder’s-Lance Inc. plans to form a new, "better for you" division.
Snyder’s-Lance said the move supports its goal of creating a stronger presence in a healthier, more sustainable food industry. As part of that effort, the company also said it would boost its investment in Late July Snacks LLC, a maker of organic and non-GMO snacks.
"We see our company growing and evolving to become the trusted leader in snacking, including better for you snacking options," stated Carl Lee, president and chief executive officer of Snyder’s-Lance. "This new division intensifies that focus and enables us to become the trusted leader in healthy snacking and sustainable food. This effort continues our overall transformation as a company, which started with the acquisition of Snack Factory Pretzel Crisps in late 2012 and the acquisition of Baptista’s Bakery, as well as the divestiture of Lance Private Brands in the middle of this year."
Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant-style crackers, nuts and other snacks. Products are sold under the Snyder’s of Hanover, Lance, Cape Cod, Snack Factory Pretzel Crisps, Krunchers!, Tom’s, Archway, Jays, Stella D’oro, Eatsmart, O-Ke-Doke and other brands. Late July offers a line of organic tortilla chips and crackers.
