ATLANTA — SoloHealth has entered a partnership with the U.S. Department of Health & Human Services (HHS) to promote awareness and information around the new Health Insurance Marketplace and HealthCare.gov website.
The health assessment kiosk maker said Monday that the educational content began running last week across its network of more than 3,200 consumer digital kiosks located in Walmart, Sam’s Club and Safeway stores nationwide.
Created by the Affordable Care Act health reform law, the Health Insurance Marketplace will enable Americans without health insurance coverage to buy plans via state exchanges. The HealthCare.gov site was launched to provide consumers with information about the law and the new benefits it will offer.
The SoloHealth Stations average more than 130,000 consumers per day, with each user spending about 4.5 minutes per session, according to the company. To date, the stations have garnered more than 30 million consumer engagements.
"Champion organizations like SoloHealth are already serving people and are a trusted source of information in communities across the county," Julie Bataille, director of communications for the Centers for Medicare & Medicaid Services, said in a statement. "These organizations are natural places for people to learn about the Marketplace, and we want to make sure that they have access to the tools and information to respond to people who want to sign up and enroll for coverage on Oct. 1.
The SoloHealth Station, a Food and Drug Administration-cleared, HIPAA-compliant technology, provides consumers with a digital, self-service health care platform that includes free health and wellness services, biometric screenings, health risk assessments and information. In addition, the kiosk delivers marketing and educational content via on-screen interaction, banners, videos and digital signage.
"We are excited to partner with HHS and help share informative and valuable information about the upcoming Healthcare Insurance Marketplace so consumers understand their options and can take action," stated Bart Foster, found and chief executive officer of SoloHealth. "Our SoloHealth Stations are a prime vehicle to reach and engage with consumers when health is top-of-mind, with millions of consumers spending an average of 4.5 minutes with the Station each visit. We are connecting daily with the target audience at high-traffic retail locations, where they are frequenting and getting high engagement results."
