Sprite + Tea makes return for summer season

NEW YORK — Sprite is announcing the return of Sprite + Tea, an annual summer limited-time offering that establishes a new seasonal ritual for the brand. 

Originally inspired by viral consumer behavior of fans steeping tea bags in Sprite, Sprite + Tea debuted last summer, offering a crisp, lemon-lime refreshment by blending Sprite with the classically refreshing flavor of tea. Quickly becoming one of the brand’s most talked about seasonal launches, the product resonated with consumers thanks to its unexpected flavor combination.  

Now, following its proven success and popular demand, Sprite + Tea will return to shelves each summer year-over-year. Available in both regular and zero sugar options, Sprite + Tea is set to elevate any summer moment.  

“We’re always listening to our consumers, but this particular phenomenon motivated us to explore how we could offer our own refreshing take on tea,” said Kate Schaufelberger, Brand Director, Sprite North America. “Sprite fans love variety, not just in flavor but in the ways we bring refreshment to life through unique multisensorial experiences that stay true to the essence of the brand.”