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TARRYTOWN, N.Y. — 88% – that’s the percentage of women who report feeling less fresh during their period. In fact, 93% specifically worry about odor during that time of the month. Summer’s Eve, a trusted leader in feminine care and No. 1 gynecologist-recommended cleansing wash and cloth brand, has listened and responded with an innovative new solution to period freshness. The brand has introduced Summer’s Eve FreshCycle – a first-of-its-kind feminine freshness collection specifically created for your period, and every day! Formulated with a patented odor-reducing ingredient, these products are proven to reduce period odor without dyes, parabens or alcohol.
According to another recent Summer’s Eve survey, more than 42% of respondents cited their menstrual cycle as the moment they are most aware of “down there.” The reason? Having that “not so fresh feeling” that can distract from her day. Based on these insights, Summer’s Eve sought to create a specialized offering for women wanting to address a common period concern – when toilet paper just won’t do the job. What makes Summer’s Eve FreshCycle unique to other feminine hygiene products is its patented odor-reducing ingredient, combined with other ingredients specifically formulated to reduce period odor.
“When it comes to our product offerings, we are always listening to what women tell us,” said Jeanne Collins, vice president of Women’s Health at Prestige Consumer Healthcare. “These valuable insights from women are at the core of our research and development efforts. FreshCycle was born from this research – a specially-designed solution to a common need. This line is consistent with what Summer’s Eve stands for – products inspired by women and made just for women so they feel their freshest no matter what life throws their way.”
The Summer’s Eve FreshCycle range includes flushable cloths – individually-wrapped and softpack – ideal for either on-the-go or in-home use, and a new No-Rinse Cleansing Foam, which can be applied directly to toilet paper for customizable and convenient freshening. The products are formulated for the most intimate area, balanced to a woman’s pH, gentle and gynecologist tested for everyday use. The line will be available in food, drug and mass retailers nationwide beginning this spring.
In addition to FreshCycle, Summer’s Eve continues its category leadership with additional innovations in 2019. Notably, the brand will launch a line of Fragrance Free products – Cleansing Wash and Cleansing Cloths – to further expand on its wide ranging portfolio of products for a range of consumer needs and scent preferences. The line will also roll out to retailers this spring.
