SWEET VALLEY, Pa. — Sweet Venture Group is shaking up the candy aisle with the launch of Gummi Popz, a new gummy candy brand that is a full-sensory flavor bomb. Delivering layered textures, bold flavor combinations, and playful twists, Gummi Popz gives is said to give a candy experience that hits in explosive waves.
Built for teens and tweens who crave more than just sweetness; think experience-driven treats over traditional one-dimensional sweets. It has a burst of flavor and texture in every piece, with room to personalize, experiment and share with others.
“Today’s teens want candy that goes beyond taste - they want texture, movement, and something they can make their own,” said Todd Elliott, founder & chief candy inventor of Sweet Venture Group. “Gummi Popz was built specifically for this generation. It delivers layered sensory impact, invites customization, and stands apart from the predictable options filling the aisle. Each bite is a mini “OMG” moment you must talk about. We’re not chasing what’s popular, we’re creating what’s next.”
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