Consumers want science-backed wellness
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
Acosta Group emphasized that the awards are not just a company achievement but a team win.
The findings suggest that retailers must balance pricing strategies with opportunities for meaningful consumer experiences.
Before spending another dollar on retail media, brands must understand how every digital touchpoint works in tandem to drive performance.
Retailers are encouraged to merchandise dietary support items near pharmacies, enhance digital shopping tools, and adapt packaging to highlight nutritional benefits clearly.
Younger generations are leading the demand, with 89% of Gen Z and 85% of Millennials purchasing natural and organic items.
The study highlights the growing influence of in-store shopping and pinpoints three key consumer expectations: being informed, feeling inspired, and receiving personalized content that adds convenience or savings.
Meeting customer appetites with freshly prepared foods that drive traffic and loyalty.