E.l.f. Beauty CEO outlines expansion plans and price strategy
“We see the potential to more than double our business,” said CEO Tarang Amin.
Beauty
What beauty shoppers really want in stores
New research reveals a significant gap between what beauty retailers think shoppers want and what they actually expect when they enter a store.
Star-studded event in New York City showcases CeraVe’s 20-year journey in skincare
At the core of CeraVe’s success is its signature formulation, pairing three skin-identical ceramides with MVE technology to deliver hydration up to 10 layers deep, all day long.
Revlon and Guy Fieri bring the heat with limited-edition “Flavortown” lip balm
Revlon’s new Super Lustrous Glass Shine Lip Balm shade, inspired by Flavortown, is now available exclusively through Buy with Prime on Revlon.com.
P&G debuts ‘Gemz’ to lead the waterless haircare revolution
Fourteen years in development, Gemz offers a new take on haircare with hexagon-shaped “nuggets” that dissolve into a rich lather when wet.
How financial pressures are reshaping the textured hair care market
The report highlights several key behavioral shifts that are defining the next phase of textured hair care.
Health-conscious consumers drive global wellness market to $7 trillion
From beauty, anti-aging, natural foods, to wellness tourism, consumers prioritize health, sustainability, and transparency in their buying decisions.
SACHEU expands at Ulta Beauty with full cosmetics range in stores nationwide
Starting July 7, 2025 the complete assortment will be available on Ulta.com and will begin rolling out into select Ulta Beauty stores nationwide.
Meet Beauty Genius: The first AI beauty assistant from L’Oréal Paris
L’Oréal Paris states that Beauty Genius provides a comprehensive beauty service that not only answers questions but also diagnoses, recommends, educates, and simulates beauty results.
Sephora teams up with Lyft to take on Prime Day
The retailer is teaming up with Lyft to drive shoppers directly to its doors for a VIP in-store experience that surpasses digital deals.
Revive Collagen names Shawn Haynes as President – Americas to spearhead U.S. expansion
“I’m thrilled to be joining such a dynamic and innovative brand,” said Haynes.
KISS launches limited-edition “The Summer I Turned Pretty” nail & lash collection
The exclusive range features ready-to-wear press-on nails and lashes that channel the romantic nostalgia and breezy vibes of a summer at Cousins Beach.
Ulta Beauty names interim CFO as Paula Oyibo departs
The company has initiated an external search for a permanent CFO, engaging a top executive search firm to lead the process.
e.l.f. and Pinterest launch AI tool for personalized makeup discovery
The experience invites users to upload or take a selfie, which is then analyzed to determine their color profile.
F.A.S.T. Haircare debuts as first clinically proven line to accelerate hair growth
“There is absolutely nothing like F.A.S.T. on the market today,” says company founder Carolyn Aronson.
Gen Zers Vote for their favorite products at ECRM Next Gen Beauty Picks Event
The teens and buyers sampled the products and then cast their votes on four categories.