BIC Soleil launches “Your Time to Shine” campaign
The new initiative moves beyond traditional shaving tropes to spotlight the quiet confidence women build in the moments leading up to life’s big and small events.
Beauty
ECRM hosts Walmart execs for beauty and wellness insights
The presentation offered a deep dive into the retail giant’s strategic vision for the beauty and wellness categories.
New beauty report from Atelier and Accenture looks at evolving consumer expectations and supply chain pressures
Study exposes critical efficiency infrastructure gaps while revealing how composable manufacturing can transform beauty supply chains.
Revive Collagen launches first clinically proven vegan collagen at The Vitamin Shoppe
Revive Collagen Vegan is the first clinically validated liquid vegan alternative to traditional collagen, designed to mimic human type I collagen.
NielsenIQ and Sephora team to provide the full view of beauty market
New deal democratizes access to data for beauty brands across U.S. and Canada.
Ulta Beauty rebounds in Q1, thanks to fragrance and wellness
The Q1 performance follows Ulta’s “Ulta Unleashed” transformation plan, launched in response to a 1.9% sales decline in Q4.
all® free clear to launch edutainment campaign about laundry and skin health
The brand is launching an edutainment series to educate consumers on the link between laundry habits and skin health.
e.l.f. buys Rhode for $1B; will raise prices due to tariffs
Rhode has surged to $212 million in annual revenue in under three years, operating exclusively as a direct-to-consumer brand with just 10 products.
Kroger shares summer beauty routine and product lineup
The lineup includes customer favorites and new arrivals, featuring affordable options and brand-name alternatives to keep skin protected, hydrated, and refreshed this summer.
Rael expands with major retailer launches
Upcoming launches include Walmart, Ulta Beauty, and Walgreens
Sephora launches “We Belong to Something Beautiful” Pride campaign with Lady Gaga
Sephora launches global Pride campaign with Lady Gaga and Haus Labs to support youth mental health.
COVERGIRL launches New Clean Fresh Blurring Skin Tint: A weightless multitasker with SPF 30
This innovative product combines light, buildable coverage with a soft-matte finish that blurs the appearance of pores for a natural, flawless look.
Gabby Thomas and Suki Waterhouse stun at Met Gala with KISS Nails manicures
Both looks were achieved using affordable, at-home-friendly KISS products at kissusa.com, ULTA, Walmart, Walgreens, CVS, and Target.
Haut.AI unveils SkinGPT: Generative AI for predicting skincare results
Built specifically for beauty brands, SkinGPT offers a scientifically accurate simulation of skincare product and treatment effects.
Sarah Schneider appointed COO of Markwins Beauty Brands
Schneider held leadership roles at Reckitt and Revlon, managing commercial teams, building customer relationships, and delivering consistent results.