C4 Performance Energy’s fan-favorite Cereal Killer flavor expands to retailers nationwide
Nostalgic, cereal-inspired energy drink grows from cult favorite to national retail rollout amid rising demand for bold-flavored performance beverages.
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C4 x Saquon Barkley debut next era of sports nutrition
Barkley serves as the embodiment of that philosophy, bringing to life the discipline, focus and relentless pursuit of improvement that define elite athletes.
C4 adds Sparkling Protein to growing beverage portfolio
New ready-to-drink beverage delivers 20 grams of protein, zero sugar, no caffeine, and a refreshing sparkling format designed for today's active consumer.