This shift highlights an evolving consumer landscape where value, convenience, and occasion-based spending impact buying behavior, according to recent research by Circana.
According to Circana, well-being focused consumers have a buying power exceeding $1.1 trillion in the U.S., highlighting the significant market potential for companies that cater to this demand.
Rising prices and debt, immigration concerns, and weather are producing material changes to typical retail activity ahead of unknown tariff impacts.
This latest innovation expands Circana's suite of supply chain insights, making them more accessible to CPG brands of all sizes
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.
Retailers and manufacturers face an increasingly complex landscape influenced by inflation, tariffs, weather conditions, and political developments.
Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to private label share growth in CPG globally.
The company’s approach integrates consumer behaviors, providing brands with precise and effective connections to their target audiences.
This renewal strengthens the collaboration between the leading grocery retail group and Circana, ensuring continued access to advanced analytic tools that drive innovation and foster deeper collaboration with CPG companies.
"The resilience demonstrated during Holiday 2024 is promising, but retailers must anticipate challenges like shifting purchase priorities and changing spending schedules."
The rise in medication usage for weight loss unlocks opportunities for innovation in health-focused products and services.
The National Retail Federation (NRF) is projecting a sales growth of 2.5% to 3.5%, estimating total holiday sales between $979.5 billion and $989 billion.
These reports highlight that Hispanics now make up 20% of the U.S. population and account for 71% of national population growth between 2022 and 2023.
Wearables and tablets lead growth as overall revenue increases 1%, with value-driven spending shaping back-to-school sales trends
Holiday shoppers plan to spend an average of 2% more than last year, and Black Friday hits 4-year high in expectation of best holiday deals.
