CBA launches National Consumer Transparency Week
The initiative highlights the CPG sector’s ongoing efforts to offer shoppers clearer information about the products they use every day.
CPG
The CPG Guys: Kellanova’s Mike McCune & Maggie Gilliam Hoy
Data, analytics, and evolving shopper behavior toward a more streamlined omnichannel approach.
Consumers want science-backed wellness
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
Advantage and Instacart partner to deliver real-time shelf insights
Instacart and Advantage Solutions are partnering to provide CPGs with real-time visibility into on-shelf conditions, enabling brands to identify gaps and take immediate action.
Swish raises seed funding to redefine CPG product sampling
Founded to modernize how brands drive consumer trials, Swish delivers full-size, in-stock CPG products as free samples directly within shoppers’ grocery orders.
The CPG Guys: Georgia-Pacific's Laura Knebusch
Georgia-Pacific is the world’s top producer and seller of bath tissue, paper towels, napkins, and more.
The CPG Guys: CPG brand strategy and growth with NielsenIQ's Ron Bielski
An industry-focused episode that spans the spectrum of macro- and microeconomics, and what CPG brands can do about it as they seek volume growth.
Kraft Heinz to split
Kraft Heinz’s move follows a broader trend among food conglomerates to slim down
Marc Grannum named SVP of commercial development at Henkel
Grannum, who previously held leadership roles at Campbell’s and Reckitt, brings more than 15 years of international experience in sales and strategy.
CPG giants shrink packaging to meet tighter budgets
The proliferation of packaging formats can create tension in retail environments where shelf space is limited.
P&G to lay off 7,000 employees and sell brands
The CPG giant is facing economic and geopolitical headwinds that are reshaping the consumer landscape.