e.l.f. and Pinterest launch AI tool for personalized makeup discovery
The experience invites users to upload or take a selfie, which is then analyzed to determine their color profile.
e.l.f Beauty
e.l.f. buys Rhode for $1B; will raise prices due to tariffs
Rhode has surged to $212 million in annual revenue in under three years, operating exclusively as a direct-to-consumer brand with just 10 products.