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Issue 04-22-2013

NACDS Annual Meeting is the place to be

Once again, the National Association of Chain Drug Stores Annual Meeting, the seminal event in the mass retailing calendar, is upon us. Some 2,000 retail and supplier executives are now gathered in Palm Beach, Fla.

Understanding the deal-sensitive O-T-C consumer

or perhaps because of it — there seem to be an inordinately high number of aspiring futurists out there. Industry pundits breathlessly trot out the latest trend for such concepts as shopper marketing, digital marketing, loyalty card analytics, big data and