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Issue 04-23-2012

Linking OTC and Rx purchases

Americans trust pharmacists. Gallup Organization Inc. ranks pharmacists as the third-most-trusted occupation, placing pharmacists ahead of doctors. In fact, 80% of consumers would purchase an over-the-counter product if it were recommended by their pharmacist, according to Harris Interactive.

Technology emerges as game changer in retailing

mobile computing, Web-based interaction, social media, gamification, augmented reality and more. New-fangled gadgets, terminology and demands have changed the landscape of the retail business forever. As consumers become better at defining their preferred shopping experiences, they reevaluate people