Chain Drug Review’s sister publication, MMR, annually publishes a study of the 100 largest grocery, drug and discount store markets, ranking the markets in descending order by the market share of the leading retailers. This year’s study is included in MMR’s latest issue, dated August 17.
Results from Amazon’s Prime Day promotion last month raise some interesting questions for all retailers that compete with the e-commerce giant, a group that has come to include chain drug stores, other mass marketers and practically any seller of consumer goods.
Despite all of the talk of big data and predictive analytics, and the maturity of customer loyalty programs, many food, drug and mass retailers continue to rely primarily on category managers to make critical merchandising decisions.
Taxonomy is a behind-the-scenes organization system that is designed to get your customers from point A to point B on your website with as few impediments as possible. It’s the road that leads your customers to their final destination and, in the best-case scenario, a purchase.
In our increasingly mobile world, the changes in consumer behavior include shifts in their shopping habits, from how people first learn about consumer packaged goods to how they follow the path to purchase. Mobile advertising can be a powerful tool at every step.
because the industry itself is NACDS’ guide.
