
Listerine extends Clinical Solutions line
Shahzad says Listerine is focused on putting its consumers’ needs first, and the company is excited to soon be introducing a solution for those struggling with tooth sensitivity.
Shahzad says Listerine is focused on putting its consumers’ needs first, and the company is excited to soon be introducing a solution for those struggling with tooth sensitivity.
"More men are incorporating beard oils, balms and other skin care products into their regimen, recognizing that proper care enhances both appearance and comfort,” says Zach Wyer, Wahl’s senior director of marketing communications.
U.S. prestige beauty industry dollar sales grew by 7%, year over year, to reach $33.9 billion in 2024, according to Circana.
Stanford says the Freshen-Up relaunch is new and currently in Phase 1.
The brand’s newest innovation, Sensodyne Clinical White, launched last year and delivers two shades whiter teeth and 24/7 sensitivity protection when used twice a day.
The acquisition aims to reinforce Walgreens, Boots and other consumer brands by leveraging WBA’s health care expertise and Sycamore’s strength in retail.