Beauty trends: Disruption and stabilization
U.S. prestige beauty industry dollar sales grew by 7%, year over year, to reach $33.9 billion in 2024, according to Circana.
March 2025
Freshen-Up gets expanded distribution, adds gum to line up
Stanford says the Freshen-Up relaunch is new and currently in Phase 1.
Sensodyne tackles whiter, sensitive teeth with recent addition
The brand’s newest innovation, Sensodyne Clinical White, launched last year and delivers two shades whiter teeth and 24/7 sensitivity protection when used twice a day.
The implications of Sycamore Partners’ blockbuster acquisition of WBA
The acquisition aims to reinforce Walgreens, Boots and other consumer brands by leveraging WBA’s health care expertise and Sycamore’s strength in retail.
