NielsenIQ: Private label is growth driver
Nearly half of American consumers say they buy more private label products than ever, driven by economic pressure and elevated product expectations.
NielsenIQ
NielsenIQ reveals essential retail strategies for Mother’s Day 2025
Mother’s Day gifts mainly include flowers and chocolates, but beauty, fragrances, and jewelry are also gaining popularity, providing brands with chances to diversify their offerings.
NielsenIQ study: Discount retailers and private labels gain ground
Private-label brands are now a primary growth driver for 53% of retailers. Once seen as budget alternatives, they are evolving into premium and innovative choices.
NielsenIQ on the role of technology in wellness for 2025
NielsenIQ reports that consumers are embracing digital-first wellness solutions at an unprecedented rate.