NIQ adds Amazon 3P measurement for health and beauty
New measurement captures approximately $56 billion in Amazon third-party Health & Beauty Care sales.
New measurement captures approximately $56 billion in Amazon third-party Health & Beauty Care sales.
AI-guided analysis helps brands and retailers turn data into decision-ready insights.
FMI and NIQ will shed light on the K-shaped economic recovery, a phenomenon in which different segments of the economy recover at uneven rates following a downturn.