New food pyramid reshaping health behaviors, but cost gap persists
Numerator reports consumers are adjusting to new nutrition guidance, but increased grocery costs and ingrained habits restrict change.
Numerator
Numerator reveals data-backed sell-in strategies
Emerging brands leveraging behavioral data to quantify shoppers, identify leakage, and address growth gaps are best positioned for success.
Protein takes center stage in consumer health priorities
Consumers seek protein throughout the day. Breakfast is the main entry point, but there are innovations in snacks, indulgent foods, and dinners.
Numerator: Gen Z rewrites the private label playbook
Younger shoppers seek value, identity, and innovation from store brands.