To reduce health care costs, untether Rx
President Joe Biden earlier this month unveiled a series of measures designed to help rein in high health care costs, which constitute a heavy financial and psychological burden for many Americans.
Opinion
TSE doesn’t deserve its stepchild status
Perhaps the most underrated and underappreciated retail trade event in America today is the exposition about to unfold in San Diego.
Walmart offers Rx for health care’s ills
Walmart has taken several significant steps to heighten the impact of its pharmacists on the health and well-being of Americans.
Women’s power is thankfully here to stay
Make no mistake: In mass retailing, as in other fields of endeavor, this is truly the Age of the Woman. Forget the stories that name the 10, 20 or even 50 most important women in mass retailing. Women have gone far beyond that. Indeed, they have come to exert an impact on the mass retailing
Government pressure on PBMs mounts
It appears that a day of reckoning for pharmacy benefits managers has arrived.
NACDS continues to adapt to meet changing times
As I reflect back on my attending the NACDS Annual Meeting in April, it is with fond memories and a wonderful look back at an industry that has become a health care provider like no other. The role of pharmacy has changed. Most of us see that and understand what has taken place and will
Enhanced loyalty programs can provide an edge
they have been the butt of jokes on late-night talk shows and even made it into a New York Times crossword clue. While these loyalty programs are well known,
CVS’ legacy raises the bar for entire industry
along with that of its largest competitors — has been profound, reaching the point at which it’s now fair to ask whether
NACDS Annual marked a return to normalcy
The National Association of Chain Drug Stores Annual Meeting, held at the end of April in Palm Beach, Fla., is now little more than a distant memory.
Six trends that will spur consumer health care growth
The consumer health care category has been a reliably strong performer throughout the pandemic years. According to Circana data, it outpaced inflation to grow from a $77 billion category in 2019 to $105 billion in 2022.
How to build and retain brand equity during a recession
Consumers have faced numerous challenges over the last year as the inflation rate continues to hover around 6% and job cuts became common amid fears of a potential recession.
Retail media: A framework for an integrated plan
No topic in the world can get more lost in misunderstood jargon than when media team and customer teams for a supplier try to work together on a joint business plan.
The power of empathy and compassion in health care
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience.
Companies need to prepare for the future of digital
Shopper behavior is changing, rapidly. While only roughly 10% to 15% of transactions occur online, a whopping 60% of purchases are now influenced by digital channels, according to recent research by Forrester.
Shift from linear TV to streaming is a trend to watch
whose annual growth rate is estimated at 10.01% by 2027 — by many industries, over-the-counter and prescription
The pharmacist as influencer in the O-T-C sector
Americans are finally ready for the pharmacist as an over-the-counter consumer health influencer. COVID-19 has increased the importance of having the retail pharmacist recommendation in consumer health shopper marketing.