U.S. private label industry reached $282.8B in sales in 2025
Year-end data released as industry celebrates national Store Brands Month
Private Label Manufacturers Association (PLMA)
PLMA expands online education offerings
Online learning programs offer a structured path that equips participants with skills to succeed with today’s enterprise retailers.
Store Brands Month kicks off January 1
Nationwide campaign highlights the quality, value, and variety of store brand products helping shoppers stretch their budgets year-round.
New Global Pavilions added to 2025 Private Label Trade Show
"This year is a new record for PLMA in terms of the international scope and influence in the industry,” said Enriketa Beluli, PLMA’s manager of Global Pavilions.
First-half 2025 Private Label Report: Sales rise 4.4%
Overall, store brand market share for the first half of the year increased to 21.2% for dollars and 23.2% for units, both all-time highs.
Store Brands Month returns next year with more retail support
The nationwide initiative is designed to spotlight private label products' quality, value, and uniqueness across all retail formats.