First-half 2025 Private Label Report: Sales rise 4.4%
Overall, store brand market share for the first half of the year increased to 21.2% for dollars and 23.2% for units, both all-time highs.
Private Label Manufacturers Association (PLMA)
Store Brands Month returns next year with more retail support
The nationwide initiative is designed to spotlight private label products' quality, value, and uniqueness across all retail formats.