Store Brands Month kicks off January 1
Nationwide campaign highlights the quality, value, and variety of store brand products helping shoppers stretch their budgets year-round.
Nationwide campaign highlights the quality, value, and variety of store brand products helping shoppers stretch their budgets year-round.
"This year is a new record for PLMA in terms of the international scope and influence in the industry,” said Enriketa Beluli, PLMA’s manager of Global Pavilions.
Overall, store brand market share for the first half of the year increased to 21.2% for dollars and 23.2% for units, both all-time highs.
The nationwide initiative is designed to spotlight private label products' quality, value, and uniqueness across all retail formats.