PLMA: Private label extends unit sales lead in first half of 2026
Private label has outpaced national brands’ unit trend over the past five years, though store brands’ dollar share momentum has softened of late.
Private Label Manufacturers Association (PLMA)
PLMA's 2026 leadership conference in Bentonville sets attendance record
Over 300 conference participants were able to craft their own agenda from a schedule of more than a dozen breakout sessions on the tracks along with several main stage plenary presentations.
PLMA announces 2026 board of directors and executive committee
Mark Cheney will serve a one-year term as chairperson.
Private Label Hall of Fame reaches 136 honorees, record 23 inductees join 2026 class
Induction in the Private Label Hall of Fame is based on annual nominations offered by representatives of the industry.
U.S. private label industry reached $282.8B in sales in 2025
Year-end data released as industry celebrates national Store Brands Month
PLMA expands online education offerings
Online learning programs offer a structured path that equips participants with skills to succeed with today’s enterprise retailers.
Store Brands Month kicks off January 1
Nationwide campaign highlights the quality, value, and variety of store brand products helping shoppers stretch their budgets year-round.
New Global Pavilions added to 2025 Private Label Trade Show
"This year is a new record for PLMA in terms of the international scope and influence in the industry,” said Enriketa Beluli, PLMA’s manager of Global Pavilions.
First-half 2025 Private Label Report: Sales rise 4.4%
Overall, store brand market share for the first half of the year increased to 21.2% for dollars and 23.2% for units, both all-time highs.
Store Brands Month returns next year with more retail support
The nationwide initiative is designed to spotlight private label products' quality, value, and uniqueness across all retail formats.