Adobe study: Irrelevant marketing resistance highlights need for personalization
The study shows a generational divide: poor targeting erodes trust, overwhelms inboxes, and harms conversions, while personalized messages boost engagement.
The study shows a generational divide: poor targeting erodes trust, overwhelms inboxes, and harms conversions, while personalized messages boost engagement.
Survey highlights opportunities to deepen trust across the provider-payer relationship.
In the U.S., direct use of cards accounted for 49% of all online spending and 71% of in‑store spending in 2025.
New data and onsite activations reveal scientific advances in UV absorption technologies, lasting hydration, barrier supporting ingredients, and preferred acne solutions,
New data from EBANX and World Data Lab reveal that America's digital economy skews toward older, affluent consumers — the opposite of emerging countries, where e-commerce is dominated by young, middle-class buyers.
SHARx argues that without tackling rebate-driven economics and PBM decision-making power, efforts to lower drug prices may have limited impact on patients.
Candy is the leading shopping category for Easter this year, with 92% of consumers planning to purchase sweets.
Two-thirds of North American adults (66%) say they deserve an Easter basket just as much as children do.
Numerator reports consumers are adjusting to new nutrition guidance, but increased grocery costs and ingrained habits restrict change.
A typical Easter candy budget now purchases approximately 40% less product than it did six years ago.
“Consumer spending was a steady and reliable engine of growth in 2025,” NRF President and CEO Matthew Shay said.
Shoppers say updated dietary guidance could influence at-home eating habits.
AI-guided analysis helps brands and retailers turn data into decision-ready insights.
Study reveals significant increase in CGM usage, particularly among older adults with chronic health conditions.
A new scientific report highlights how dietary strategies, protein intake and bioactive nutrients can support resilience, reduce chronic disease risk and extend healthspan.
Shoppers increasingly prefer targeted health products over traditional daily multivitamins, focusing on cognitive, gut, cardiovascular, and joint support.