Accenture report: Gen AI becomes a shopping companion
Half of Gen AI users say they’ve made a purchase based on its recommendations, and 75% are open to using a trusted AI-powered personal shopper.
Half of Gen AI users say they’ve made a purchase based on its recommendations, and 75% are open to using a trusted AI-powered personal shopper.
“Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.”
While most consumers trust dietary supplements are safe, there is still room to strengthen further confidence in their safety and awareness of how they are regulated.
The logistics industry in 2024 saw a return to pre-pandemic patterns in some areas, but was also marked by flat business volumes, excess truck capacity and rising operational costs.
New deal democratizes access to data for beauty brands across U.S. and Canada.
GLP-1 medications have emerged as a breakthrough treatment, with prescriptions growing 38 percent annually between 2022 and 2024 and sales expected to reach $100 billion by 2030.
New research from Shoppers Drug Mart's charitable arm reveals sizeable gaps in education, awareness for common menstrual health conditions.
Health-conscious consumers globally are reshaping retail, demanding transparency, ethical production, and tech solutions for proactive well-being.
The findings reflect broader industry pressures, as plans respond to rising expectations around cost transparency, digital access and personalized service.
Findings reveal the need for more robust identity verification practices.
The 2024 Sustainable Market Share Index shows CPG products marketed with sustainable attributes increased market share by 2.6 percentage points since last year, but are dwarfed by European markets.
With U.S. consumer interest in plant-based wellness showing no signs of slowing, pharmacy retailers are well-positioned to tap into this expanding market.
Airsupra demonstrated a 47% reduction in the risk of severe exacerbations in mild asthma compared with albuterol alone.
The performance generation is redefining what it means to hydrate. It’s no longer just about quenching thirst—it’s about fueling the body with intention.
Fragrance maintains its position as the top-performing category.
Retail and foodservice have never been measured this holistically