Global collagen supplement market forecast to reach $3.3B by 2035
The United States remains the largest market, driven by high consumer spending and rapid adoption of nutricosmetics in retail channels.
Research
Circana: Generational shifts reshape wellness landscape
These generational differences affect both product assortment and channel strategy.
New PRI analysis challenges case for drug price controls
“These findings directly contradict the narrative that drug manufacturers are price gouging,” said Dr. Wayne Winegarden, director of PRI’s Center for Medical Economics and Innovation.
Patients struggle to afford prescriptions, survey finds
New Harris Poll survey reveals patients face prescription-filling challenges, trust providers for cost information, and want digital tools for transparency.
Pharma growth quickens as packaging, compliance pressures mount
the pharmaceutical industry has seen mid-single-digit growth recently, expected to continue through 2030.
Report: Americans struggle to tell allergy symptoms from illness as seasons overlap
LifeBridge executives say the issue is worsening as climate change lengthens pollen seasons.
Circana: December retail sales confirm 2025 spending plateau
“Consumers continue to spend what they can, but price elevation is curtailing purchases,” said Marshal Cohen, chief retail industry advisor for Circana.
Vibes data points to a post-app era of mobile commerce
Richer messaging formats and mobile wallets are reshaping how consumers redeem offers and interact with brands, according to Vibes.
Beyond Gyms: U.S. protein powders go mainstream
Experts identify increasing demand in medical nutrition therapy, healthy aging, and weight management as key factors driving growth.
NOW Survey: Supplement use hits record levels as shoppers focus on wellness in 2026
For retailers and pharmacists, the findings underscore the opportunity to educate shoppers as interest in supplements rises in 2026.
Nestlé Health Science launches longitudinal study on fiber, lifestyle and gut health
The 16-week observational study, called FIBER-IMPACT, will enroll 60 healthy adults and their household members.
Kearney study exposes major gaps in women’s health funding and innovation
$34 billion in private capital investments have not been aligned with disease burden priorities.
Deloitte’s 2026 Retail Outlook: Five forces impacting the industry
Nearly all respondents expect rising costs due to trade policies.
Teen misuse of OTC cough and cold medicines remains low
A survey found no significant change in intentional misuse of OTC cough and cold meds across grades.
2026 Resolutions Report: Wellness goals meet wallet reality
Many are refocusing on nutrition basics: staying hydrated, eating more fruits and vegetables, limiting added sugar and processed foods and aiming for balanced meals.
U.S. News unveils top health and nutrition trends for 2026
Wearable technology offering real-time metabolic feedback, including watches, rings and continuous glucose monitors, are the most revolutionary health technology of the future.