Rite Aid Corp. is reaching Hispanic consumers via messages sent to mobile phones. The drug chain is one of a list of companies tapping the Hispanic Mobile Marketing Network launched last year by HipCricket, a Kirkland, Wash.-based mobile marketing provider.
For diabetes patients, CVS Caremark Corp. finds that a medication adherence program can make a big difference. The company on Wednesday said a review of data tracking its diabetes drug adherence program found that 75.
Rite Aid Corp. is serving as the exclusive pharmacy provider for a new health care network in metropolitan New York that serves uninsured and underinsured patients.
CVS Caremark Corp. aims to broaden pharmacogenomic clinical and testing services for its pharmacy benefit management clients through a partnership with Generation Health Inc., a genetic benefit management firm.
Walgreen Co. filled a record number of prescriptions electronically during October, with e-prescribing volume surging by triple digits versus a year earlier.
CVS Caremark Corp. this week plans to roll out displays showcasing new products from MISSION Skincare, founded by tennis star Serena Williams and other famous athletes, in the beauty aisle of more than 5,000 drug stores nationwide.
In its latest step to hoist the visibility of its brand, Duane Reade Inc. this week introduced The Duane Reader, a print publication that highlights hundreds of new products — notably store brands — designed to meet the needs of busy New Yorkers. The drug store chain said Monday that the initial
Kerr Drug has appointed 919 Marketing as its marketing agency of record. The marketing, consulting and public relations firm said the deal expands the existing partnership between the two North Carolina companies.
CVS Caremark Corp. expects disappointing results for its pharmacy benefits management business next year, based on the loss of a net of $4.8 billion in contracts.
Aurora Pharmacy has inked deals to sell 30 of its pharmacies, a move that marks the end of its supermarket prescription drug business. The company, a subsidiary of health system Aurora Health Care, this week said it plans to sell 20 supermarket pharmacies to Roundy’s Supermarkets Inc.
The National Association of Chain Drug Stores is urging Congress to pass a pair of bills designed to help combat organized retail crime.
David Denton has been promoted to executive vice president and chief financial officer at CVS Caremark Corp., succeeding David Rickard, who is retiring.
Sharp growth in pharmacy business fueled hefty revenue and earnings gains for CVS Caremark Corp. in the third quarter. The drug store chain and pharmacy benefit manager said Thursday that net sales for the quarter ended September 30 surged 18.1% to $24.6 billion from $20.9 billion a year earlier.
Len Greer has been named senior vice president of marketing for CVS Caremark Corp.’s pharmacy benefit management business.
Walgreen Co. this week plans to start providing shots for the H1N1 "swine flu" virus at stores in the Salt Lake City area. The drug store chain said that it will begin offering H1N1 injectable vaccines at 18 pharmacies throughout Salt Lake County on Thursday.
Despite a rise in sales and improved earnings in the third quarter, Duane Reade Inc. tempered its outlook for fiscal 2009. In reporting quarterly results on Tuesday, the drug store chain shaved its retail sales forecast for the year to between $1.758 billion and $1.
