Ro to debut Super Bowl spot starring Serena Williams
Super Bowl ad highlights the health benefits Williams has experienced on Ro and marks the launch of a new multi-channel national campaign starring real Ro patients.
Ro
Ro launches Wegovy pill through deal with Novo Nordisk
Ro first integrated directly with Novo Nordisk in April 2025 and has been a key part of the manufacturer's direct-to-patient expansion to date.