Performance nutrition gains ground as sports nutrition market grows
In the U.S., growth is driven by mainstream retail and pharmacy channels, as sports nutrition products expand beyond specialty stores.
Supplements
Lemme expands women’s wellness footprint at Target
The new SKUs, which launched on Feb. 1, are available exclusively in Target stores across the country and on Target.com.
Nutraceutical Gummies Market to double by 2030 due to U.S. demand
The report highlights online and direct-to-consumer channels as the fastest-growing sales segment, driven by subscription models, broader product range, and increased digital health engagement.
Black Girl Vitamins launches “Black Art Is Wellness” campaign for Black History Month Centennial
The campaign showcases the brand’s focus on purpose-driven wellness for Black women and features artists who emphasize healing, self-expression, and empowerment.
Vital Proteins puts backstage talent first during Fashion Week with “Vital Diner”
A collagen-infused pop-up celebrating the people who power Fashion Week, with a “major” collaboration from Patrick Ta.
Global collagen supplement market forecast to reach $3.3B by 2035
The United States remains the largest market, driven by high consumer spending and rapid adoption of nutricosmetics in retail channels.
The #1 multivitamin caplets on TikTok - Rainbow Light Women’s One and Men’s One
Rainbow Light’s multivitamins are resonating with a new generation of shoppers seeking thoughtfully formulated nutrition.
Beyond Gyms: U.S. protein powders go mainstream
Experts identify increasing demand in medical nutrition therapy, healthy aging, and weight management as key factors driving growth.
NOW Survey: Supplement use hits record levels as shoppers focus on wellness in 2026
For retailers and pharmacists, the findings underscore the opportunity to educate shoppers as interest in supplements rises in 2026.
GNC expands creatine portfolio with next-gen formulas for 2026
The expansion shows how creatine has evolved from a niche sports supplement to a popular wellness ingredient.
Kroger sells Vitacost to sharpen focus on core business
Kroger stated that the divestiture is part of a broader review of non-core assets as the company progresses with priorities.
CHPA backs new dietary guidelines
CHPA appreciates the ongoing recognition that dietary supplements support individuals in meeting nutrient needs when diet alone falls short.
CRN welcomes federal recognition of dietary supplements
The trade group said the updated guidelines balance prioritizing nutrient-dense foods and recognizing supplements as a science-based option to support public health.
CRN appoints 2026 board leaders amid supplement regulation pressure
The Council for Responsible Nutrition announced its 2026 Board of Directors as it gears up for increased regulation and legislation.
Marisa Tomei’s wellness brand Terra Mare gets gold at 2025 Nourish Awards
The actress and activist said the award reflects the brand’s mission.
Lemme launches Burn Body Composition Gummies for metabolic health
The launch follows strong demand for the brand’s Lemme Burn Metabolism & AMPK Activating capsules, a top seller on Amazon and at national retailers.