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Supplements
Beyond Gyms: U.S. protein powders go mainstream
Experts identify increasing demand in medical nutrition therapy, healthy aging, and weight management as key factors driving growth.
NOW Survey: Supplement use hits record levels as shoppers focus on wellness in 2026
For retailers and pharmacists, the findings underscore the opportunity to educate shoppers as interest in supplements rises in 2026.
GNC expands creatine portfolio with next-gen formulas for 2026
The expansion shows how creatine has evolved from a niche sports supplement to a popular wellness ingredient.
Kroger sells Vitacost to sharpen focus on core business
Kroger stated that the divestiture is part of a broader review of non-core assets as the company progresses with priorities.
CHPA backs new dietary guidelines
CHPA appreciates the ongoing recognition that dietary supplements support individuals in meeting nutrient needs when diet alone falls short.
CRN welcomes federal recognition of dietary supplements
The trade group said the updated guidelines balance prioritizing nutrient-dense foods and recognizing supplements as a science-based option to support public health.
CRN appoints 2026 board leaders amid supplement regulation pressure
The Council for Responsible Nutrition announced its 2026 Board of Directors as it gears up for increased regulation and legislation.
Marisa Tomei’s wellness brand Terra Mare gets gold at 2025 Nourish Awards
The actress and activist said the award reflects the brand’s mission.
Lemme launches Burn Body Composition Gummies for metabolic health
The launch follows strong demand for the brand’s Lemme Burn Metabolism & AMPK Activating capsules, a top seller on Amazon and at national retailers.
Plant extracts market doubles as U.S. consumers go natural
U.S. consumers increasingly prefer natural, clean label, and botanical ingredients in supplements, foods, beverages, and personal care.
CRN requests full court review of New York supplement law
CRN is asking the full Second Circuit to correct the panel’s decision
Gummies are now the preferred supplement for most Americans
A new report shows 74% of American supplement users prefer gummies over pills, expanding options across drug, mass, and online channels.
Dietary supplements market to reach $414 billion by 2033
People worldwide are proactively using supplements to fill nutritional gaps, support lifestyle goals, and address health concerns.
Vitamin K2 safety record confirmed by new CRN analysis
As the use of K2 supplements worldwide expanded, CRN conducted a review specifically focused on MK-7.
The CPG Guys: Supergut’s Tracey Halama
Supergut produces clinically validated solutions that transform your life through your gut microbiome.