The CPG Guys: Supergut’s Tracey Halama
Supergut produces clinically validated solutions that transform your life through your gut microbiome.
Supplements
People Who Made a Difference: Daniel Wallace, co-founder and CEO, Force Factor
‘The goal is to make performance nutrition more approachable.’
Germany’s no. 1 collagen supplement ELASTEN launches in the U.S.
“ELASTEN represents a new standard in ingestible skincare.”
Consumers want science-backed wellness
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
CRN urges caution following early headlines on melatonin study
CRN emphasized that the findings are preliminary, not peer-reviewed, and cannot establish cause and effect.
Lemme debuts colostrum-based gut-health duo
The launch taps into the growing interest of shoppers in digestive wellness and functional ingredients.
resbiotic launches resW postbiotic for perimenopause relief
Unlike traditional hormone-balancing supplements, resW uses heat-treated probiotics (postbiotics) with plant-based adaptogens.
U.S. gummy supplement market surges
Category is projected to more than double to $47.79 billion by 2030, mainly driven by vitamin and adult segments.
Designs for Health launches Anaerostipes Probiotic
Unlike conventional probiotics, the new formulation aims to produce butyrate directly, boost microbiome diversity, and reinforce the gut barrier.