Featuring pop-up sampling events, immersive brand experiences, and a full-scale influencer strategy, this campaign marks a bold new direction for the vitamin and supplement category.
The CPG Guys are joined by Emily O'Hara, VP and Global Head of Brand and Media at eBay, and Lisa Clunie, co-founder and CEO of the agency Joan.
The USA gymnast will showcase the brand’s timeless and beloved hair accessories.
The 450+ Sprouts locations add to Wooden Spoon Herbs' growing retail footprint, which includes all Whole Foods Market stores and select independent natural and organic retailers nationwide.
Jain brings a proven track record of innovation that will help propel eosera into its next chapter of growth.
Skin care, hair care, fragrances are among thousands of products on exhibit at PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18.
The Vital Proteins Collagen & Protein Shake is the brand's first-ever ready-to-drink protein shake offering.
The combined business will empower retailers and QSRs to elevate consumer experiences within the AI-powered Modern Store.
STAAR Surgical is a leader in refractive surgery using Implantable Collamer Lenses, offering solutions for moderate to high myopes.
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc.
Known for pushing the boundaries of female empowerment, Neutrogena has partnered with Serena Kerrigan to join the cultural #steamybooktok phenomenon (over 4.7B views) with the introduction of these stories, titled Bank Your Glow, all drawn from her own real-life experiences.
Henkel's trend-setting styling brand göt2b® brings their göt2b® Curled collection to life via activations that invite consumers to embrace every wave, curl, and coil.
“More than just a summer flavor, the new Slice Watermelon Soda is a feeling.”
Each cookie features signature OREO chocolate sandwich cookies filled with a REESE'S peanut buttery creme with OREO cookie crumbs.
The leading B2B beauty exhibition in the Americas reaffirms its industry leadership.
The CPG Guys muse on current industry topics.
