Cheez-It brings its A-game to basketball apparel
Introducing Cheez-Fitz, a custom tunnel walk outfit designed by stylist Brittany Hampton and worn by professional basketball player Rickea Jackson.
Supplier News
Ferrero reportedly will buy Kellogg for $3 billion
The Journal reported that WK Kellogg shareholders will receive $23 per share in cash—representing a premium of roughly 40% over recent trading levels. Including debt, the transaction gives WK Kellogg a total enterprise value of about $3.1 billion.
WWE names Maybelline New York official cosmetics partner
The marketing collaboration will begin with Maybelline serving as the Presenting Partner of Evolution – the all-women's premium live event on Sunday, July 13 at State Farm Arena in Atlanta.
The CPG Guys: Prime Day 2025 with Amazon's Jamil Ghani
Jamil Ghani is the VP and Worldwide Leader of Prime at Amazon.
Michigan adds Padagis' naloxone to distribution network
The partnership will help expand access to life-saving medication and maximize the impact of federal overdose prevention funding in the state.
Mattel introduces first-ever Barbie doll with type 1 diabetes
“Introducing a Barbie doll with type 1 diabetes marks an important step in our commitment to inclusivity and representation,” said Krista Berger, senior vice president of Barbie and Global Head of Dolls.
Little Bellies now on Kroger shelves nationwide
One of the fastest growing baby and toddler brands extends U.S. retail presence to support little ones' age-and-stage appropriate snacking.
Biofreeze extends retail offering with new pain relief solutions
With the debut of Biofreeze's Dry Stick and the lidocaine Ultraflex Patch, consumers can now access powerful, flexible, and mess-free relief in formats built for convenience and performance.
Merck to acquire Verona Pharma, expanding its portfolio to include Ohtuvayre
Acquisition aligns with Merck’s science-led business development strategy and expands pipeline and portfolio of treatments for cardio-pulmonary diseases.
Schwarzkopf unveils Lindsay Lohan as newest brand ambassador
This partnership celebrates Lohan's longstanding relationship with Schwarzkopf Professional's very own Tracey Cunningham, the iconic celebrity colorist who has been coloring her hair for over two decades.
Kirk Tanner appointed new president and CEO of The Hershey Company
He will succeed retiring CEO Michele Buck.
The CPG Guys: Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen
Abby Laursen is the Senior Director of Ads Product Marketing at Snap Inc.
Welch's Fruit Snacks rolls out Juicefuls Fusions
Welch's Juicefuls Fusions are the first-ever soft and delicious fruit snacks with one flavor on the chewy outside fused with another on the juicy bursting center.
Alcon to acquire LumiThera
LumiThera’s PBM is the only device that has demonstrated meaningful vision improvement compared to baseline for people living with early to intermediate dry AMD.
Nature's Path Organic Foods taps Laura Chamberlain as chief customer officer
In her new role at Nature's Path, she will lead the company's customer strategy across all U.S. channels, with a focus on expanding household penetration, retail partnerships, and accelerating Nature's Path's overall U.S. expansion.
Boiron’s Arnicare Arthritis Cream is an alternative topical
Arnicare Arthritis combines two pain relievers in one formula for dual action relief where it’s needed most.