BIC Soleil launches “Your Time to Shine” campaign
The new initiative moves beyond traditional shaving tropes to spotlight the quiet confidence women build in the moments leading up to life’s big and small events.
Supplier News
The CPG Guys: Building shopper loyalty with Hy-Vee CMO Kathryn Mazza
Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, join the CPG Guys.
Julianne Hough joins Icelandic Glacial as brand's first celebrity partner
The partnership unites Icelandic Glacial’s commitment to purity and sustainability with Hough’s holistic approach to wellness.
Keurig Dr Pepper releases first-ever State of Beverages Report
2025 trend report reveals generational shifts reshaping beverage culture – driven by flavor obsession, personalization and wellness – while classic favorites still hold strong.
Blue Moon and beauty brand eos team on new promotion
The two brands are bringing Blue Moon's iconic Valencia Orange Garnish beyond the glass and straight to your lips.
Razer and Mars evolve partnership with snack line for gamers
RESPAWN by Razer became the first ever gum for gamers, enriched with B Vitamins and Green Tea Extract.
Pilot Pen awards $100K G2 grant to Michigan pastor on The Kelly Clarkson Show
Anna Taylor-McCants is awarded the grant for her extraordinary grassroots leadership and impact on the lives of the unhoused.
Garden Veggie Straws makes a splash this summer with limited-edition Splash Pack
Just in time for the first day of summer, Garden Veggie Straws are turning up the fun with the limited-edition Garden Veggie Splash Pack,
GoodRx rolls out new ED subscription service to simplify access and eliminate treatment barriers
The all-in-one solution includes virtual consultation, FDA-approved prescription medication, and discreet home delivery, with no hidden fees, in-person visits, or memberships required.
Turkey Hill adds hard iced tea to portfolio
Offered in Lemon, Peach, and Raspberry flavors.
Trigo Retail develops computer vision-AI powered loss prevention solution
Redefining shrinkage control in-store.
Mallinckrodt, Endo announce planned leadership team for merged company
Generics and sterile injectables spin-off to be called Par Health.
M&M’S unveils new global creative platform – “It’s More Fun Together”
The iconic candy brand champions the power of fun and delicious shared moments through a new creative lens — because no one knows fun better than M&M’S.
The CPG Guys: Retail media & consumer insights in South America w/ Walmart Chile's Barros & Castro
Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, join the CPG Guys.
The Vitamin Shoppe's Health & Wellness Trend Report 2025 highlights five key growth drivers
New data reveals what's shaping wellness trends today, from advancements in NAD+ and peptides for sport performance to the explosion of on-the-go protein and new supplement delivery formats.
Boiron extends Chestal line with travel-friendly pellets
Tefft said Boiron continues to see a clear trend of consumer interest in homeopathic and plant-based products, especially in cold and flu care.