e.l.f. Cosmetics defending the best of beauty at accessible prices
New campaign makes the case against makeup markups.
Supplier News
WCC Biomedical brings WINMAP microneedle innovation to NACDS TSE
WCC sees potential for WINMAP to improve health equity, especially in low-resource areas where injection-based therapies are difficult to administer.
Revieve rolls out AI-powered skin age diagnostics, with RoC skincare as first adopter
Latest AI beauty solution reveals consumers’ skin age, providing expert-backed insights on overall skin health.
Advil and Amanda Kloots partner to redefine strength
Advil is teaming up with Amanda Kloots to co-create a custom resilience-building workout that reflects their personal evolution in how they think about and approach strength.
Kimberly-Clark names John Carmichael as president, North America
He will lead Kimberly-Clark's personal care, family care, and professional businesses across the United States and Canada.
Reckitt rolls out Mucinex Children's Mighty Chews Cold & Flu
Both products provide symptom relief without the mess and stress of traditional liquid medications.
Nature’s Truth & Natural Vitality launch Gen Z-driven campaign with immersive college tour
Featuring pop-up sampling events, immersive brand experiences, and a full-scale influencer strategy, this campaign marks a bold new direction for the vitamin and supplement category.
The CPG Guys: Ebay's Emily O'Hara and Joan's Lisa Clunie
The CPG Guys are joined by Emily O'Hara, VP and Global Head of Brand and Media at eBay, and Lisa Clunie, co-founder and CEO of the agency Joan.
Goody names gymnast Laurie Hernandez brand ambassador
The USA gymnast will showcase the brand’s timeless and beloved hair accessories.
Wooden Spoon Herbs launches nationwide at Sprouts Farmers Market
The 450+ Sprouts locations add to Wooden Spoon Herbs' growing retail footprint, which includes all Whole Foods Market stores and select independent natural and organic retailers nationwide.
Eosera appoints Shilpi Jain as senior director of innovation
Jain brings a proven track record of innovation that will help propel eosera into its next chapter of growth.
Store brand beauty business is booming
Skin care, hair care, fragrances are among thousands of products on exhibit at PLMA’s 2025 “Store Brands Marketplace” Private Label Trade Show, Nov. 16-18.
Vital Proteins unveils ready-to-drink protein shake featuring collagen
The Vital Proteins Collagen & Protein Shake is the brand's first-ever ready-to-drink protein shake offering.
Zebra Technologies buys Elo to accelerate connected frontline experiences
The combined business will empower retailers and QSRs to elevate consumer experiences within the AI-powered Modern Store.
Alcon to acquire STAAR Surgical
STAAR Surgical is a leader in refractive surgery using Implantable Collamer Lenses, offering solutions for moderate to high myopes.
The CPG Guys: Brand advertising with Snap Inc.’s Alanna Handelman
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc.