Jennifer Aniston stars in smartwater ad campaign
Actress Jennifer Aniston takes the spotlight in a new promotional campaign for Coca-Cola Co.’s smartwater vapor-distilled water beverage brand.
Supplier News
Bayer Diabetes Care sold to Panasonic Healthcare
Bayer AG plans to sell its Bayer Diabetes Care business to Panasonic Healthcare Holdings Co. Ltd. for about $1.16 billion.
NBTY adds Women’s Multivitamin Gummies to Optimal Solutions line
Nature’s Bounty has introduced Women’s Multivitamin Gummies, the latest addition to the brand’s Optimal Solutions health, beauty and wellness line. NBTY Inc.
HDMA honors McKesson’s Julian with Nexus Award
McKesson Corp. executive Paul Julian has received the 2015 Nexus Award for Lifetime Achievement from the Healthcare Distribution Management Association’s Center for Healthcare Supply Chain Research and Genentech Inc.
Kleenex campaign adds social dimension to facial tissue
Kleenex has begun a multiplatform marketing campaign that focuses on the caring gesture of giving someone a tissue who needs one.
Former Mars president joins Coty’s board
Coty Inc. has named former Mars Inc. global president Paul Michaels to its board of directors. The fragrance and cosmetics company said Monday that Michaels bring extensive consumer goods experience to the board.
OcuSoft goes live with revamped website
OCuSOFT Inc. has launched a redesigned website with a fresh look, improved navigation and some new features. The eye care company said Monday that the new ocusoft.
ECRM webcast to feature Walgreens’ Shannon Curtin
Next month, Efficient Collaborative Retail Marketing (ECRM) plans to air a supplier webcast on beauty care and personal care featuring Walgreens executive Shannon Curtin.
P&G launches Gillette Shave Club
Gillette aims to deliver more value to men — and earn their loyalty — with the launch of the free Gillette Shave Club for men, which provides a range of grooming information, a chance to win new prizes and perks, and an enhanced subscription shopping experience.
Maesa Group acquires P2 Cosmetics brand
Maesa Group, an international designer and manufacturer of private-label and exclusive beauty care products, has acquired P2 Cosmetics, a leading beauty brand in Europe.
EverPro debuts Gray Away root concealer
EverPro Beauty has introduced Gray Away, a professional-grade salon formula that gives women a fast, easy and effective way to temporarily touch up gray roots in their hair.
Mylan, Teva roll out generic versions of Intuniv
Mylan N.V. and Teva Pharmaceutical Industries Ltd. have released guanfacine extended-release tablets, a nonstimulant medication for attention deficit hyperactivity disorder (ADHD), in the United States.
Drug distributors reap benefits of tech investment
The rapid adoption of new technology is making the drug distribution industry healthier than ever.
Nature Made set to launch new probiotic
Nature Made has unveiled Nature Made Advanced Dual Support, a new probiotic that offers comprehensive digestive support.
Lannett wraps up Silarx acquisition
Lannett Co. has completed its acquisition of Silarx Pharmaceuticals Inc, , a manufacturer and marketer of liquid generic drug products. The deal also includes a related real estate entity, Lannett said Tuesday.
Actavis, Perrigo to release store-brand Mucinex D
Actavis plc and Perrigo Co. plc have been cleared by the Food and Drug Administration to market guaifenesin/pseudoephedrine tablets, an expectorant. The companies said Tuesday that Perrigo is slated to commence shipments to U.S. retail and wholesale customers in time for the cough/cold season.