Kimberly-Clark Corp. has launched a new integrated marketing program to educate parents of 4- to 6-year-olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children’s nighttime needs.
Emmy-nominated actress Sofia Vergara has become the latest CoverGirl. The Procter & Gamble Co. cosmetics brand said this week that Vergara has signed her first beauty contract with CoverGirl and is shooting her first advertising campaign for the makeup giant.
Health beverage maker Joint Juice Inc. has kicked off a new partnership with football great Joe Montana.
Banana Boat sun care is teaming up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get "Sun Certified" this year.
Pringles is now offering a portable speaker in a mail giveaway for consumers who buy Super Stack cans of the potato crisp snack. Procter & Gamble Co. said Wednesday that through Oct.
Marking the 125th anniversary of "two American icons," the Coca-Cola Foundation donated $1 million to support The Statue of Liberty-Ellis Island Foundation’s Peopling of America Center, a new initiative that will tell the story of the immigration experience in America.
Hi-Tech Pharmacal Co. has sold its Midlothian Laboratories division to Metrics Inc., a drug development company in North Carolina. Terms of the transaction weren’t disclosed.
Unilever has completed its $3.7 billion deal to acquire Alberto Culver Co.
Nature’s Omega has begun distributing OmegaWater, its flavored water fortified with omega-3s, to Duane Reade drug stores in metropolitan New York. The Pittston, Pa.
Cobalis Corp. has begun airing 60-second television commercials for its PreHistin Allergy Defense Formula on major cable and satellite networks across the United States.
Identigene has expanded retail distribution of its DNA Paternity Test Kit in New York to drug stores throughout the state. The company said Tuesday that the Identigene DNA Paternity Test Kit is now available more than 1,600 chain drug stores and independent pharmacies in New York.
Niche generic pharmaceutical maker Akorn Inc. aims to extend its reach into the consumer eye care space with its $26 million cash deal to buy Advanced Vision Research (AVR) Inc. Akorn said that with the acquisition, it plans to launch a new consumer health division to enter the $1.
Dick Buell, chairman and chief executive officer of Catalina Marketing Corp., is leaving the company. The shopper and patient marketing and research firm said Monday that George Off, Catalina’s co-founder and former CEO, has been named interim chief executive by the company’s board of directors.
Boehringer Ingelheim helped the Colon Cancer Alliance in its effort to raise public awareness of colon cancer with its sponsorship of the third annual Undy 5000 five-kilometer run in St. Louis. The event was the third of a dozen Undy 5000s that will be held nationwide this year.
Kimberly-Clark Corp.’s Huggies baby care brand has brought Huggies Jeans Diapers back out on store shelves as part of its Every Little Bottom program to help babies in need.
Galderma has rolled out Tactuo, its prescription topical acne gel, to pharmacies in Canada. Galderma Canada Inc. said Monday that Tactuo, marketed under the name Epiduo in most countries, is the No. 1 prescribed topical acne medication in the United States.
