CoverGirl has announced its first-ever movie sponsorship, for Lionsgate’s "The Hunger Games: Catching Fire" due out this fall. The Procter & Gamble cosmetics brand said that for the film, scheduled for release in North American theaters on Nov.
In what Unilever North America called a first-of-its kind installation at a drug chain, its Nexxus Salon Hair Care brand unveiled a premium window display tribute for the Tony Awards at the Duane Reade store across from Manhattan’s Radio City Music Hall.
TriDerma has rolled out Eczema Fast Healing and Psoriasis Control to the first aid aisle at pharmacies and supercenters nationwide.
Energizer Personal Care’s Banana Boat and Hawaiian Tropic sunscreen brands have teamed up with The Skin Cancer Foundation public awareness campaign featuring Los Angeles Galaxy and Team USA soccer star Landon Donovan.
Instaflex Joint Support nutritional supplements have hit store shelves at Walgreens locations nationwide. Direct Digital LLC, developer and marketer of the brand, said Thursday that the store distribution expands its retail presence with Walgreens.
Mylan Inc. has received final approval from the Food and Drug Administration for zolmitriptan tablets, a treatment for migraine headaches. The company said Wednesday that its zolmitriptan product, which has begun shipping, comes in dosages of 2.
Kimberly-Clark has launched Depend Guards and Shields, two new products for men with light bladder leakage. The incontinence product brand said Wednesday that Depend Guards and Shields are designed to fit a man’s body and can be worn securely in a man’s own underwear.
Coca-Cola Co. is readying what it calls its largest summer marketing initiative to date, with a focus on encouraging families to "get out and get active.
Inergetics Inc. has entered into a partnership with Martha Stewart Living Omnimedia to create Martha Stewart Naturals, a line of six dietary supplements to support women’s health.
OraSure Technologies Inc. has teamed with the Chronic Liver Disease Foundation (CLIA) to offer hepatitis C testing at select Walgreens stores this month.
India-based Ranbaxy Laboratories Ltd. has agreed to pay a total of $500 million in what the U.S. Department of Justice (DOJ) called the largest drug safety settlement to date with a generic drug manufacturer. The DOJ said Monday that Ranbaxy USA Inc., the company’s U.S.
Perrigo Co. has kicked off what it calls the first-ever industry marketing and communications campaign for store-brand over-the-counter medicines.
Vichy Laboratoires has added two new products to its Neovadiol collection of skin care formulas specially designed to address signs of hormonal aging.
Idelle Labs Ltd. unveiled a new packaging design for Sure antiperspirant and deodorant and has added two conditioning solids to the product line. The Helen of Troy Ltd.
Fuse Science Inc. has landed retail distribution for its PowerFuse and ElectroFuse dietary supplements at Walgreens stores nationwide. The company said Thursday that initial product distribution began in mid-April at leading Walgreens stores near Augusta, Ga.
TriDerma has launched Vein Defense Healing Cream, a professional-strength formula designed to provide an alternative to costly laser procedures.
