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Supplier News

Lilly USA launches TruAssist patient assistance

Lilly USA has introduced TruAssist,  a website and call center for health care providers and patients to access information about the pharmaceutical company’s patient assistance programs. The Eli Lilly and Co. unit said Monday that the website (LillyTruAssist.

Perrigo gets OK for Zantac 150 generic

Perrigo Co. has received final approval from the Food and Drug Administration for over-the-counter ranitidine 150. The health care products company said Monday that the product, a generic version of Zantac 150, is slated to ship early in its 2012 fiscal year.

Mylan ships Risperdal generic

Mylan Inc. has introduced risperidone orally disintegrating tablets in strengths of 0.5 mg, 1 mg, 2 mg, 3 mg and 4 mg. The company said Friday that the product, launched by its Mylan Pharmaceuticals Inc.

GoodNites kicks off integrated marketing campaign

Kimberly-Clark Corp. has launched a new integrated marketing program to educate parents of 4- to 6-year-olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children’s nighttime needs.

CoverGirl signs up Sofia Vergara

Emmy-nominated actress Sofia Vergara has become the latest CoverGirl. The Procter & Gamble Co. cosmetics brand said this week that Vergara has signed her first beauty contract with CoverGirl and is shooting her first advertising campaign for the makeup giant.

Coca-Cola, Lady Liberty mark 125th anniversaries

Marking the 125th anniversary of "two American icons," the Coca-Cola Foundation donated $1 million to support The Statue of Liberty-Ellis Island Foundation’s Peopling of America Center, a new initiative that will tell the story of the immigration experience in America.

More N.Y. drug stores carry Identigene DNA paternity test

Identigene has expanded retail distribution of its DNA Paternity Test Kit in New York to drug stores throughout the state. The company said Tuesday that the Identigene DNA Paternity Test Kit is now available more than 1,600 chain drug stores and independent pharmacies in New York.

Akorn to form new unit with AVR acquisition

Niche generic pharmaceutical maker Akorn Inc. aims to extend its reach into the consumer eye care space with its $26 million cash deal to buy Advanced Vision Research (AVR) Inc. Akorn said that with the acquisition, it plans to launch a new consumer health division to enter the $1.

Catalina Marketing CEO Buell departs

Dick Buell, chairman and chief executive officer of Catalina Marketing Corp., is leaving the company. The shopper and patient marketing and research firm said Monday that George Off, Catalina’s co-founder and former CEO, has been named interim chief executive by the company’s board of directors.