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Supplier News

Mirixa names VP of sales

Stacey Lelko has joined pharmacy-based patient care service provider Mirixa Corp. as vice president of sales and business development. Mirixa said Tuesday that Lelko will lead its national sales team and develop strategic partner relationships.

Schick set to launch Hydro Silk women’s razor

Energizer Personal Care said its Schick brand will "revolutionize" women’s shaving with next year’s introduction of the Hydro Silk razor. Energizer said Monday that the Schick Hydro Silk razor provides an extra level of care for the skin by replacing moisture that shaving can take away.

Hallmark adds interactive holiday cards

Hallmark has unveiled four new interactive Christmas greeting card lines for the 2011 holiday season. The greeting card giant said Monday that the novel card collections leverage technology to make holiday wishes "come alive.

Advil enlists Bon Jovi for TV commercial

Rock musician Jon Bon Jovi shares his pain relief story in a new television commercial for Advil. Jon Bon Jovi Pfizer Consumer Healthcare said the new TV spot, which starts airing on Dec. 9, gives a glimpse into Bon Jovi’s life, including his battle against pain. According to the company, Bon Jovia

Watson introduces Amethia Lo

Watson Pharmaceuticals Inc. is rolling out Amethia Lo tablets, an oral contraceptive. Watson said late Wednesday that it has launched Amethia Lo (levonorgestrel/ethinyl estradiol 0.1 mg/0.02 mg) and ethinyl estradiol (0.01 mg) tablets under a settlement with Teva Women’s Health Inc.

AstraZeneca to downsize U.S. sales force

AstraZeneca plans to cut more than 1,000 jobs from its U.S. sales force as part of a restructuring program unveiled last year. The pharmaceutical firm said Wednesday that it aims to eliminate about 1,150 leadership positions and sales representatives, or roughly 24% of its U.S. sales organization.

Ranbaxy rolls out Caduet authorized generic

Ranbaxy Pharmaceuticals Inc. has launched an authorized generic version of Caduet, indicated for the treatment of high blood pressure and high cholesterol. Ranbaxy said Tuesday that the product is being introduced in the U.S. market under an agreement with Pfizer Inc.

CEO succession, new COO at Prasco

Christopher Arington has been promoted to vice chairman and chief executive officer of authorized generic drug maker Prasco Laboratories. Previously president and chief operating officer, he takes the CEO reins from his father, Prasco chairman and founder E. Thomas Arington.