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Supplier News

Twizzlers gets under way with summer giveaway

Twizzlers is giving 10 bloggers the "ultimate family road trip experience" with its new Landmark Summer promotion. The Hershey Co. licorice and candy brand said the bloggers, dubbed the Twizzlers Traveling Families, have embarked on a road trip adventure that runs through the week of Aug. 21.

Abbott unveils ZonePerfect Sweet & Salty nutrition bars

Abbott’s ZonePerfect brand has launched Sweet & Salty nutrition bars in cashew pretzel and trail mix varieties. The company said Friday that the new snack bars "combine the irresistible combination of sweet and salty flavor varieties while providing excellent nutrition.

Dove to strut its stuff on ‘Dancing with the Stars’

Dove is giving one woman a chance to be in the limelight on the hit ABC television show "Dancing with the Stars." The Unilever personal wash brand said Kristi Herman, after being selected from nearly 1,500 women who entered the Dove Close-Up Challenge, will "show off her new moves and beautiful

First Xibrom generic introduced by Mylan

Mylan Inc. has released bromfenac ophthalmic solution 0.09%, which alleviates swelling and pain caused by cataract surgery. The company said this week that the twice daily administration product, rolled out by its Mylan Pharmaceuticals Inc.

Lilly USA launches TruAssist patient assistance

Lilly USA has introduced TruAssist,  a website and call center for health care providers and patients to access information about the pharmaceutical company’s patient assistance programs. The Eli Lilly and Co. unit said Monday that the website (LillyTruAssist.

Perrigo gets OK for Zantac 150 generic

Perrigo Co. has received final approval from the Food and Drug Administration for over-the-counter ranitidine 150. The health care products company said Monday that the product, a generic version of Zantac 150, is slated to ship early in its 2012 fiscal year.

Mylan ships Risperdal generic

Mylan Inc. has introduced risperidone orally disintegrating tablets in strengths of 0.5 mg, 1 mg, 2 mg, 3 mg and 4 mg. The company said Friday that the product, launched by its Mylan Pharmaceuticals Inc.

GoodNites kicks off integrated marketing campaign

Kimberly-Clark Corp. has launched a new integrated marketing program to educate parents of 4- to 6-year-olds on the benefits of switching from training pants to GoodNites brand underwear to meet their children’s nighttime needs.