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Supplier News

IRI and NPD rebrand as Circana

IRI and NPD rebrand as Circana

CHICAGO – Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) has unveiled a new combined company name and brand identity: Circana. Circana is the leading advisor on the complexity of consumer behavior.

Queen V announces the launch of The V Files

Queen V announces the launch of The V Files

NEW YORK– Queen V, an intimate wellness brand, announced The V Files, a surprising data-driven look into women’s feelings and attitudes toward their Vagina, particularly first experiences, and how they are affecting Gen Z and Millennials mental and emotional health and impacting daily lives.